The leading UK gaming machine operator Inspired Gaming Group which also is known as one of the major providers of Mobile Games, Virtual Sports and SBG Video Lottery options announced that it has decided to extend its partnership with the Irish bookmaker Paddy Power. The newly-signed agreement with Paddy Power is to extend the two companies’ collaboration for another three years.
Under the terms of the deal, the high-quality Virtual Sports products provided by Inspired Gaming Group are to go live over the live betting offices of Paddy Power on the territory of the UK and Ireland.
The Chief Commercial Officer of Digital Games unit of Inspired Steve Rogers said he was very happy with the fact that the partnership between the two companies would continue. He shared that it was a great news for Inspired that its Virtual Sports are to be supplied to Paddy Power’s customers over the upcoming three years.
Mr. Rogers also emphasized on the fact that the UK-based company was primarily focused on implementing innovations to its Virtuals offerings as well as extending its portfolio. He confessed that he felt proud with the fact that now the team of Inspired Gaming got the chance to provide the customers of Paddy Power with an excellent range of products.
As mentioned above, the Virtual Sports products will be available in the retail betting shops of Paddy Power in Ireland and the UK. Some of the leading sports betting products developed by Inspired Gaming, such as Rush Cricket, Rush Football 2 and Rush Golf, will be included in the products range available to the retail customers of the Irish bookmaker. In addition, the company’s clients would be able to reach the updates of Rush Horses and Rush Greyhounds, which will also be offered as part of the products’ suite.
Currently, the Virtual Sports products are supplied to more than 30,000 venues and 200 websites on a global scale. The UK-based company has recently received the Virtual Sports Supplier of the Year award at the EGR B2B Awards.
The partnership agreement extension was also confirmed of the Director of Retail Product and Innovation division at Paddy Power – Michael Ahearne. He said that the exclusive three-year extension agreed between the two companies was a great news for the customers of Paddy Power. He said that providing its customers with more Virtual Sports offerings would be excellent for Paddy Power and shared his belief that the new products range was expected to become quite popular among the company’s customers.
- Author
Olivia Cole
